From Green Juice Powder to Hundreds of Millions in Energy Drink Sales: Bloom Captures Female Consumer Market, TELLCAN SCIENCE Delivers Core Technology for Great-Tasting, Healthy Formulations
U.S. wellness brand Bloom Nutrition completed a major shift in its product focus in less than two years. In July 2024, it launched Bloom Sparkling Energy canned energy drink. The product exceeded USD 100 million in sales within its first year on the market. By 2025, Bloom’s total beverage sales hit over 155 million cans. Today, energy drinks and Bloom Pop account for 75% to 80% of the company’s revenue, with the energy drink business reaching roughly three times the scale of its original nutritional supplement line. Bloom Sparkling Energy ranks second on Amazon’s best-selling energy drink chart and lands among the top five energy drink brands at Walmart and Target.
(Image Source: Bloom Nutrition)
In July, Entrepreneur magazine reported on U.S. wellness brand Bloom Nutrition. Originally built on green juice powder, Bloom has cultivated a core audience of young women, with 88% of its consumers being first-time buyers of wellness supplements. In January 2024, sports nutrition firm Nutrabolt led a USD 90 million financing round for Bloom and acquired approximately 20% equity. Six months later, the two parties co-launched Bloom Sparkling Energy, debuting fruit flavors including raspberry lemon, peach mango and strawberry watermelon. Each can contains only 10 kilocalories with zero sugar, plus 180mg natural caffeine, prebiotic fiber, apple cider vinegar, L-theanine and B vitamins.
Bloom’s explosive growth is not an isolated case. In 2025, Celsius acquired female-focused energy drink brand Alani Nu for USD 1.8 billion; Alani Nu posted USD 595 million in revenue in 2024, with retail sales topping USD 1 billion. In 2026, Monster officially unveiled FLRT, a new energy brand tailored for women. Female shoppers are reshaping energy drink shelf assortments, as zero-sugar formulas, natural fruit flavors, clean functional ingredients and mild daily energy boosts lower the entry barrier for traditional energy beverages.
(Image Source: Alani Nu)
Balancing Flavor & Shelf Stability: Compound Formulation Solutions from TELLCAN SCIENCE
Bloom Sparkling Energy’s market success hinges on striking a perfect balance between palatable taste and health positioning. Its formula features 180mg caffeine extracted from coffee beans alongside multiple functional nutrients. Delivering rich, layered fruit notes and consistent shelf performance under a zero-sugar, zero-artificial flavor profile poses systematic formulation challenges. This is precisely the field where TELLCAN SCIENCE specializes. We provide a complete compound solution for zero-sugar fruit-forward energy drinks like Bloom.
(Image Source: Bloom Nutrition)
For flavor development, Bloom’s core SKUs feature juicy fruit profiles such as raspberry lemon, peach mango and strawberry watermelon. TELLCAN SCIENCE’s blood orange flavor (TKF10118), sweet orange flavor (TKF10230), red grapefruit flavor (TKF30264), sweet strawberry flavor (TKF21683) and passion fruit flavor (TKF20091) precisely recreate authentic fruit aromas. Each batch maintains clean, well-defined flavor layers without masking the inherent character of functional components, avoiding cloying artificial sweetness.
In sweetness modulation, zero-sugar formulas rely entirely on high-intensity sweetener systems. TELLCAN SCIENCE Compound Sweeteners (CPS150, TK-APM100A) neutralize bitter afternotes from caffeine, L-theanine and other functional ingredients without adding extra calories, delivering smooth, natural sweetness free of harsh lingering bitterness.
For color retention and preservation, natural fruit juices and active functional ingredients are sensitive to light, heat and oxidation. TELLCAN SCIENCE Antioxidant (TKH01) and Preservative (TKB01) slow pigment degradation and oxidative deterioration, preserving bright, vivid visuals and consistent quality across the entire shelf life — a critical advantage for products marketed around vibrant fruit profiles and clean-label positioning.
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Competition within the female-targeted energy drink segment, represented by Bloom, Alani Nu and Monster FLRT, has shifted from first-mover market exploration to sustained high-quality product delivery. Appealing consumer experience depends on countless invisible technical details covering flavor replication, sweetness balancing, color protection and long-term preservation.
TELLCAN SCIENCE offers end-to-end technical support from formula design to mass production for brands developing differentiated zero-sugar fruit energy drinks, ensuring every can delivers consistent, recognizable flavor and reliable stable quality upon opening.
Learn more about us: https://www.tellcan-tec.com/